Jul 11
25
A research team led by psychologist Betsy Sparrow at Colombia University has identified a ‘new’ form of amnesia, and dubbed it the Google effect. They are claiming – and being echoed by millions of copycat blog posts and news releases desperate for trending content – that internet search has changed the way we think. It appears that all Betsy’s expensive team has done is tapped into a few current memes, picked a combination of phrases that would do well in the press and online, designed a hypothesis that would deliver exactly that, and then dressed it all up as original scientific research
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The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines